![]() ![]() In this episode, Josh Alvernia, the CEO and co-founder of Clue, shares a novel approach to media campaigns: Rather than launching a campaign, serving ads, measuring, and then optimizing, he suggests working from measurement backward. With Apple’s App Tracking Transparency (ATT) opt-in rates at less than 50%, mobile marketers must think outside-of-the-box to decrease signal loss. ![]() The reason is because there are legitimate day-to-day use cases for the majority of folks whereas, in the West, it tends to be, up until now, primarily a tool for speculation.”Mentioned in this Episode:Cordel Robbin-Coker's LinkedInCarry1st (30:05-30:26) “I think crypto and Web3 will be more impactful in Africa than anywhere else in the world. (13:34-13:39) “Africa’s mobile game industry is essentially where Southeast Asia’s was six or seven years ago.” (10:49-11:05) “We believe that there is a lot of low-hanging fruit, particularly in a new, emerging region, with organic – finding different ways to drive organic installs, driving community-led growth, influencers, and so on.” So you have a median age of 19 years old, which compares to something like 42 or 43 in Western Europe.” (8:45-9:00) “There are 1.4 billion people in Africa but 1.1 of those are under the age of 40. He is based in Capetown, South Africa.Questions Cordel Answered in this Episode:How did you get to where you are today? What do you focus on in your role at Carry1st?What types of partners do you work with?What trends do you see in the adoption of mobile games in the African market? What kind of games resonate with users in Africa?How does that demographic affect which gaming titles you choose to support?Does someone on your team do market research on popular games in different regions?If you were to compare Africa to the US mobile market, what year would you say Africa is in currently?How does the access to internet affect the mobile games that you’re putting out on the market?Can you tell us about your experience with influencer marketing in Africa?What are the challenges and solutions with payment services in the African region?Timestamp:1:36 Cordel’s background & Carry1st8:30 What mobile games are trending in Africa10:32 Why Carry1st isn’t depending on performance marketing12:05 Consumer insight strategy13:25 Comparing Africa’s mobile gaming industry17:13 Infrastructure & accessibility22:06 Influencer marketing in Africa27:55 Challenges & solutions with paymentsQuotes: He started investing in tech startups for fun on the side, which led to Carry1st, a marriage between his childhood passion for gaming and the massive potential he saw for mobile content in Africa. Learn about African trends, influencer marketing, user behavior, and how the African market compares to the world.Ĭordel began his career in finance at Morgan Stanley and then the Carlyle Group, where he led a $700 million private equity fund in sub-Saharan Africa. In this episode, the co-founder and CEO of Carry1st, Cordel Robbin-Coker, shares his firsthand experience with marketing mobile games to the new, emerging markets of Africa. Carry1st is on a mission to be the leading consumer content platform in Africa, focusing on mobile games and fintech companies. ![]()
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